What does a concept manager do?

A concept manager keeps your conversation on track.


As a concept manager, I help your organisation generate ideals, values, and standards. Then develop smart messages that convey these to your key audiences.

That’s a bit light in detail. In English, please?

I help you decide who you’re talking to and what you say.

A concept manager identifies and refines the core ideals that relate to your organisation. On an operational level, this includes developing communication strategies, target audiences, and key communication channels.

From one-off campaigns and promotions, through to entrepreneurial projects and even organisational rebranding, a concept manager takes those unspoken ideals and makes them work for you.

In short, I help define what you do, refine your audience, and make you look good.

Do I need a concept manager?

It depends on where you find your organisation and how it is operating.

  • Do you find it hard to explain what you do?
  • Do you want to grow your marketing opportunities?
  • Do you feel stuck for ideas and want help exploring your options?
  • Or maybe you want a fresh pair of eyes to review your communication strategy?

If you answered yes to any of these, then you need a concept manager.

It always helps to have someone who can put the right words on the page. Then take those words and turn them into legitimate communication strategies that grow your organisation over the long term.