What does a concept manager do?

CJ Cusack Concept Manager

A concept manager keeps your conversation on track.

A concept manager identifies and refines the core ideals that relate to your organisation. On an operational level, this includes identifying key audience drivers, developing communication strategies, and uncovering the most valuable communication channels.

From one-off campaigns and promotions, through to entrepreneurial projects and even organisational rebranding, a concept manager takes your organisation’s unspoken ideals and makes them work for you.

In short, a concept manager makes what you do look good.

Do I need a concept manager?

It depends:

  • Do you find it hard to explain what you do?
  • Do you want to grow your marketing opportunities?
  • Do you feel stuck for ideas and want help exploring your options?
  • Or maybe you want a fresh pair of eyes to review your communication strategy?

If you answered yes to any of these, then you need a concept manager.

It always helps to have someone who can put the right words on the page. Then take those words and turn them into legitimate communication strategies that grow your organisation.