Do I need a blog?
The short answer is “yes”.
The slightly longer answer is “yes, if you want to get better traffic, more focused attention from people interested in your solutions, and a place to showcase your strengths and interests”.
See? Longer.
Let me base-line it for you.
If you need more eyeballs on what you’re doing, you need a blog.
If you’re brand has an online presence, you need a blog.
If you want to get better traffic, you need a blog.
Here’s why you should blog.
Blogs bring positive attention to your activities. They show the world what you do and what you’re interested in. Your blog lets you showcase past projects and new developments as they occur. And blogs let you highlight your achievements and why they to you and your brand.
Blogs lets you demonstrate your interests and expertise. Short of being asked at a dinner party, where else are you going to be able to talk at length about the stuff you do for money? Your blog is your soap box. It lets you stand up and wax poetic about who you are, what you do, and why your brand matters to the world at large. Or at least why your preferred customers should give you money.
Blogs help drive online traffic. You want to get found online? You need a blog. Done right, a blog can help search engines determine which visitors and search terms will find your organisation relevant, and also help direct online visitors to the pages that matter.
Do you blog?
You bet your sweet bitcoin I do!
Here’s my professional copywriting blog, and here’s my blog for slow travelling.
So what blogging services do you offer? I offer a range of solutions. These include:
- consulting sessions to help you get your ideas in line
- blog setup and hosting services, so you don’t have to worry about the technical process
- media planning and publishing guides, so you know what to publish when, and how to talk to your audience
- professional drafting services, so you can get a blog without having to press a single button
In short, ask yourself this – can you afford to not have a blog?