A collection of cool content crafted by yours truly.

First Focus

Content management and marketing for Australia’s #1 Managed Service Provider – including articles, case studies, newsletters, webinars, and drip-fed eDM campaigns.


This affiliate marketing agency utilised SEO techniques to generate interest in their clients’ offerings. Specialising in digital entertainment, the agency needed a digital editor to manage their content programs and writing teams.

Southern Phone

This client is a telecommunications company based in Moruya Australia.The customer base tended to be older Australians – and the client was keen to learn how to expand its reach to a wider audience while still catering to its core audience.

Easy Web Video

A video-hosting service wanted to update the messaging for the service they provided. Not an easy task, as first we had to find out what that message was before we took it to the masses..

Love Agency

A boutique marketing agency wanted to rebrand their messaging to reflect their new direction. As an integral part of their branding process, their lead designer insisted on employing a copywriter at the design stage.

Elastic Grid

Channel content marketing agency that specialised in campaigns for tech companies out of Silicon Valley. Projects ranged from single emails to month-s long campaigns backed by every type of content you care to name – plus the internal stuff.

Red Hat

A super-fun project with a cool cartoon aesthetic! Red Hat’s “Path To Cloud” campaign required strong concepting, attention-grabbing visuals, and stellar copy to bring home a memorable message.


A classic example of using creative concepts to make a simple solution more memorable. NetApp sought to make its solutions more appealing to their key buyers.