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A World Without Risk

Portfolio

How do you make a simple solution more memorable?

By appealing to the person making the purchase decision

And making the appeal personal.

What would you do in a world without risk- - NetApp 2014-07-21 18-06-05

This campaign plays on the ideal of a no-loss situation – a world without risk – and takes it to the fancifully absurd.

The end result is a responsive site with shareable content that gets passed around for its entertainment value as well as its business potential – expanding the audience and improving the chance of gaining a potential customer.

In addition to the site content, this project required a series of direct-marketing emails, social sharing elements, a channel partner guide book and introductory email.

Client: NetApp (via Elastic Digital)

Sample Site: http://www.netappgrid.com/payback/partnercompany/index.html

Services:

  • branding
  • copy drafting
  • content structure
  • concept creation
  • industry research
  • illustration guidance/revision
body copy concept creation headings IT metadata NetApp website copy

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