How do you make a simple solution more memorable?
By appealing to the person making the purchase decision
And making the appeal personal.
This campaign plays on the ideal of a no-loss situation – a world without risk – and takes it to the fancifully absurd.
The end result is a responsive site with shareable content that gets passed around for its entertainment value as well as its business potential – expanding the audience and improving the chance of gaining a potential customer.
In addition to the site content, this project required a series of direct-marketing emails, social sharing elements, a channel partner guide book and introductory email.
Client: NetApp (via Elastic Digital)
- copy drafting
- content structure
- concept creation
- industry research
- illustration guidance/revision