How do you make a simple solution more memorable? By appealing to the person making the purchase decision And making the appeal personal. This campaign plays on the ideal of a no-loss situation – a world without risk – and takes it to the fancifully absurd. The end result is a responsive site with shareable…… Continue reading A World Without Risk
Tag: IT
Critical Care For Your Network
Brocade wanted a campaign to engage with potential customers in the medical sector. As part of the Elastic Digital (now Elastic Grid) content team, I researched potential concepts that would resonate with the target audience – the people making the purchase decisions for hospital-grade computing installations. I was responsible for crafting the concept alongside the…… Continue reading Critical Care For Your Network
Data, With Care
Here’s a healthy checklist! Multiple animations? Check. Structured approach to message delivery? Check. Friction-free page layout that enables audience responses? Check. This campaign was designed to both raise awareness of pressing issues in medical establishments, identify potential business complications, and highlight CommVault as the leading solution provider. Such striking visual style demanded a strong written…… Continue reading Data, With Care
Simplified Networking
Big messages need a simple concept. This project had a massive message. And it was made up of many elements, with multiple layers of copy, content and structure. To keep these keeps all messaging points under one “umbrella” we had to work hard on the concept, keeping a tight reign on what we said and…… Continue reading Simplified Networking