Agency work demands a lot of high quality written content. Particularly agencies that work in pure digital. Client projects may dominate, but internal work is just as vital to the success of the organisation. During my time at Elastic, I was responsible for drafting a large range of content – from internal manuals and how-to…… Continue reading Elastic Digital
Tag: SEO
Critical Care For Your Network
Brocade wanted a campaign to engage with potential customers in the medical sector. As part of the Elastic Digital (now Elastic Grid) content team, I researched potential concepts that would resonate with the target audience – the people making the purchase decisions for hospital-grade computing installations. I was responsible for crafting the concept alongside the…… Continue reading Critical Care For Your Network
Data, With Care
Here’s a healthy checklist! Multiple animations? Check. Structured approach to message delivery? Check. Friction-free page layout that enables audience responses? Check. This campaign was designed to both raise awareness of pressing issues in medical establishments, identify potential business complications, and highlight CommVault as the leading solution provider. Such striking visual style demanded a strong written…… Continue reading Data, With Care
Simplified Networking
Big messages need a simple concept. This project had a massive message. And it was made up of many elements, with multiple layers of copy, content and structure. To keep these keeps all messaging points under one “umbrella” we had to work hard on the concept, keeping a tight reign on what we said and…… Continue reading Simplified Networking