This Managed Service Provider was in need of someone to take ownership of their content marketing. Starting out with the basics (article, case studies, social media), we were able to grow the content marketing team to encompass client newsletters, educational webinars, and drip-fed contact eDM campaigns. Responsibilities As the content specialist, I was responsible for…… Continue reading First Focus
Tag: copywriting
Southern Phone
Rebranding + growing your market share. It all starts with proving your worth. Southern Phone is a telecommunications company based in Australia. It’s a little different from a lot of other telcos in the country — it’s owned solely by local councils, keeps all its profits in the country, and is heavily focused on servicing…… Continue reading Southern Phone
Enlightened Capitalist
How to build a movement that matters. Selling an ideal, not just increased profits. Enlightened Capitalist is a training organisation dedicated to enabling it’s members to grow profits while helping themselves and those around them. Its founder had a grand vision of what conscious business ideals could achieve, but did not feel confident in expressing…… Continue reading Enlightened Capitalist
Referral Focus
This is boutique B2B solution marketing done right. And it’s a process that builds a selling pint that’s hard to beat! Referral Focus is a referral generation service that helps realtors source sales. Sounds simple? It isn’t. And explaining the need to a busy audience doubles the trouble. The founder and CEO new they needed…… Continue reading Referral Focus
Elastic Digital
Agency work demands a lot of high quality written content. Particularly agencies that work in pure digital. Client projects may dominate, but internal work is just as vital to the success of the organisation. During my time at Elastic, I was responsible for drafting a large range of content – from internal manuals and how-to…… Continue reading Elastic Digital