How to build a movement that matters. Selling an ideal, not just increased profits. Enlightened Capitalist is a training organisation dedicated to enabling it’s members to grow profits while helping themselves and those around them. Its founder had a grand vision of what conscious business ideals could achieve, but did not feel confident in expressing…… Continue reading Enlightened Capitalist
Tag: Concept
Referral Focus
This is boutique B2B solution marketing done right. And it’s a process that builds a selling pint that’s hard to beat! Referral Focus is a referral generation service that helps realtors source sales. Sounds simple? It isn’t. And explaining the need to a busy audience doubles the trouble. The founder and CEO new they needed…… Continue reading Referral Focus
Critical Care For Your Network
Brocade wanted a campaign to engage with potential customers in the medical sector. As part of the Elastic Digital (now Elastic Grid) content team, I researched potential concepts that would resonate with the target audience – the people making the purchase decisions for hospital-grade computing installations. I was responsible for crafting the concept alongside the…… Continue reading Critical Care For Your Network
Simplified Networking
Big messages need a simple concept. This project had a massive message. And it was made up of many elements, with multiple layers of copy, content and structure. To keep these keeps all messaging points under one “umbrella” we had to work hard on the concept, keeping a tight reign on what we said and…… Continue reading Simplified Networking