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Critical Care For Your Network

Portfolio

Brocade wanted a campaign to engage with potential customers in the medical sector.

As part of the Elastic Digital (now Elastic Grid) content team, I researched potential concepts that would resonate with the target audience – the people making the purchase decisions for hospital-grade computing installations.

I was responsible for crafting the concept alongside the lead designer, as well as drafting the content for the featured animations. I also assisted with the site design elements: page layout, user experience and content structure.

In addition to the site content, this project required a series of direct-marketing emails, social sharing elements, a channel partner guide book and introductory email – all written with the core concept of critical care at the center of the message.

Client: Brocade (via Elastic Digital)

Sample Site Link: http://www.brocadegrid.com/campuslanhealthcare/partnercompany/index.html

Services:

  • animation scripting
  • branding
  • copy drafting
  • content structure
  • concept creation
  • industry research
Animation body copy branding Brocade Concept concept research headings Health IT metadata SEO subheading URLs website copy

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