Brocade wanted a campaign to engage with potential customers in the medical sector.
As part of the Elastic Digital (now Elastic Grid) content team, I researched potential concepts that would resonate with the target audience – the people making the purchase decisions for hospital-grade computing installations.
I was responsible for crafting the concept alongside the lead designer, as well as drafting the content for the featured animations. I also assisted with the site design elements: page layout, user experience and content structure.
In addition to the site content, this project required a series of direct-marketing emails, social sharing elements, a channel partner guide book and introductory email – all written with the core concept of critical care at the center of the message.
Client: Brocade (via Elastic Digital)
Sample Site Link: http://www.brocadegrid.com/campuslanhealthcare/partnercompany/index.html
- animation scripting
- copy drafting
- content structure
- concept creation
- industry research