Copywriting

What is a copywriter?Website Content Icon

If you need to ask, you probably don’t need my services. Yet.

A copywriter drafts written material for print and online media, mainly for advertising, promotions, or marketing purposes.

Copywriters improve brand awareness and persuade target audiences to take action.

A copywriter doesn’t just know when to use an Oxford comma. They know if it matters to your audience.

If someone asks at a dinner party, I explain: “You know how graphic designers specialise in arranging imagery to get a specific reaction? I do that with words.”

I specialise in generating “remarkable” content that your target audience finds both valuable and actionable, making them want to follow the recommended action. My expertise also helps me identify the most valuable communication channels for an organisation, and the kinds of content they need to get the best results.

Copywriters usually follow a brief written by the concept manager, marketing manager or branding manager in collaboration with the CEO and other relevant stakeholders.

My experience includes writing copy for:

  • websites
  • live video
  • online ads
  • brochures
  • blog posts
  • direct mail
  • sales letters
  • book blurbs
  • social media
  • white papers
  • press releases
  • brand taglines
  • email campaigns
  • animation scripting

 

Do I need a copywriter?

Maybe. It depends on your organisational needs.

  1. Do you have a specific message you need to get across?
  2. Do you want have a select audience that to take a specific course of action?

If yes to any of the above, then chances are that you need a copywriter.

CJ CUSACK DOT COM Briefing