What is a copywriter?

Copywriting Hero

A copywriter drafts written material for advertising, promotions, or marketing purposes.

In advertising, any written content is called “copy”. And a copywriter is a professional who uses the written word to great effect.

Copywriters improve brand awareness by persuading target audiences to take action.

A copywriter doesn’t just know when to use an Oxford comma. They know if it matters to your audience.

As a professional copywriter with an agency background, I specialise in generating “remarkable” content. Copy that your target audience finds valuable. Copy that compels them to take action.

Copywriters usually follow a brief written by the concept manager, marketing manager or branding manager in collaboration with the CEO and other relevant stakeholders.

My experience includes writing copy for:

  • websites
  • live video
  • online ads
  • brochures
  • blog posts
  • direct mail
  • sales letters
  • book blurbs
  • social media
  • white papers
  • press releases
  • brand taglines
  • email campaigns
  • animation scripting

How to tell if you need a copywriter

  1. Do you have a specific message you need to get across?
  2. Do you want have a select audience that you want to take a specific course of action?

If yes to any of the above, then chances are that you need a copywriter.