What is a copywriter?

Copywriting Hero

A copywriter drafts written material for advertising, promotions, or marketing purposes.

In advertising, any written content is called “copy”. And a copy-writer is the professional who knows how to use the written word to great effect.

Copywriters improve brand awareness by persuading target audiences to take action.

A copywriter doesn’t just know when to use an Oxford comma. They know if it matters to your audience.

As a professional copywriter with an agency background, I specialise in generating “remarkable” content. Copy that your target audience finds valuable and compels them to take action. My expertise also helps me identify the most valuable communication channels for an organisation. As well as the kinds of content they need to get the best results.

Copywriters usually follow a brief written by the concept manager, marketing manager or branding manager in collaboration with the CEO and other relevant stakeholders.

My experience includes writing copy for:

  • websites
  • live video
  • online ads
  • brochures
  • blog posts
  • direct mail
  • sales letters
  • book blurbs
  • social media
  • white papers
  • press releases
  • brand taglines
  • email campaigns
  • animation scripting

How to tell if you need a copywriter

  1. Do you have a specific message you need to get across?
  2. Do you want have a select audience that you want to take a specific course of action?

If yes to any of the above, then chances are that you need a copywriter.