What is a copywriter?

A copywriter drafts written material for advertising, promotions, and marketing purposes.

In advertising, any written content is called “copy”. And a copywriter is a professional who uses the written word to great effect.

Copywriters improve brand awareness by persuading target audiences to take action.

A copywriter doesn’t just know when to use an Oxford comma. They know if it matters to your audience.

As a professional copywriter with an agency background, I specialise in generating “remarkable” content. Copy that your target audience finds valuable. Copy that compels them to take action.

Copywriters usually follow a brief written by the concept manager, marketing manager, or branding manager in collaboration with the CEO and other relevant stakeholders.

My experience includes:

  • websites
  • live video
  • online ads
  • brochures
  • blog posts
  • direct mail
  • sales letters
  • book blurbs
  • social media
  • white papers
  • press releases
  • brand taglines
  • email campaigns
  • animation scripting

How to tell if you need a copywriter

1) Do you have a specific message you need to get across?
2) Do you have a select audience that you want to take a specific course of action?

If yes to any of the above, then chances are that you need a copywriter.

Want to know more about copywriting?

Get in touch!

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