This Managed Service Provider was in need of someone to take ownership of their content marketing. Starting out with the basics (article, case studies, social media), we were able to grow the content marketing team to encompass client newsletters, educational webinars, and drip-fed contact eDM campaigns. Responsibilities As the content specialist, I was responsible for…… Continue reading First Focus
Tag: content structure
Compare TV
Carving out a niche in the affiliate marketing space has never been this much fun! Compare TV is an affiliate marketing agency specialising in digital entertainment. Where some affiliate marketing sites spread out and compare, well, everything, this company had chosen to focus exclusively on helping Australians maximise the value of their free time online.…… Continue reading Compare TV
Southern Phone
Rebranding + growing your market share. It all starts with proving your worth. Southern Phone is a telecommunications company based in Australia. It’s a little different from a lot of other telcos in the country — it’s owned solely by local councils, keeps all its profits in the country, and is heavily focused on servicing…… Continue reading Southern Phone
Enlightened Capitalist
How to build a movement that matters. Selling an ideal, not just increased profits. Enlightened Capitalist is a training organisation dedicated to enabling it’s members to grow profits while helping themselves and those around them. Its founder had a grand vision of what conscious business ideals could achieve, but did not feel confident in expressing…… Continue reading Enlightened Capitalist
Referral Focus
This is boutique B2B solution marketing done right. And it’s a process that builds a selling pint that’s hard to beat! Referral Focus is a referral generation service that helps realtors source sales. Sounds simple? It isn’t. And explaining the need to a busy audience doubles the trouble. The founder and CEO new they needed…… Continue reading Referral Focus
Wedding Speeches HQ
Can you engage with a highly focused market? YES! Just use targeted copy! Wedding Speeches HQ offers a range of highly focused ebooks aimed at helping members of the bridal party make their most of the spotlight. They do this by giving their customers proven speech-writing templates, along with tips and tricks that makes drafting…… Continue reading Wedding Speeches HQ
Love Agency
Watch closely now. We’re about to rewrite history. Love Agency is a boutique that used to specialise in mobile-app development. But now the agency offers full-service campaign management – and they wanted their site to reflect this transition towards a true digital agency. As an integral part of their branding process, their lead designer insisted…… Continue reading Love Agency
Find Your Path To Cloud Readiness
A killer concept. With a cool cartoon aesthetic A super-fun project, Red Hat’s “Path To Cloud” campaign required strong concepting, attention-grabbing visuals, and stellar copy to bring home a memorable message. Playing on the “find your path” message, I directed the written content to build on the ideal that, while traveling alone is fun and…… Continue reading Find Your Path To Cloud Readiness
Amazon Web Services
Advise Amazon’s marketing teams on the digital copy best practice for B2B channel partner marketing? Sounds like a fairly simple gig – until you realise that it involves working with one of the largest online companies in the world. This task was instrumental in bringing AWS on board with Elastic Digital’s trademarked promotions platform, now…… Continue reading Amazon Web Services