Advise Amazon’s marketing teams on the digital copy best practice for B2B channel partner marketing?
Sounds like a fairly simple gig – until you realise that it involves working with one of the largest online companies in the world.
And while I was not directly involved in the copy drafting, I was responsible for showing the guys at AWS what works where, how to structure their written content, and why it matters.
Client: Amazon Web Services (via Elastic Digital)
- copy editing
- copy proofing
- content structure
- illustration guidance/revision