Amazon Web Services

Advise Amazon’s marketing teams on the digital copy best practice for B2B channel partner marketing?

Discover AWS page head

Sounds like a fairly simple gig – until you realise that it involves working with one of the largest online companies in the world.

This task was instrumental in bringing AWS on board with Elastic Digital‘s trademarked promotions platform, now known as Elastic Grid.

And while I was not directly involved in the copy drafting, I was responsible for showing the guys at AWS what works where, how to structure their written content, and why it matters.

Client: Amazon Web Services (via Elastic Digital)

Sample Site:


  • copy editing
  • copy proofing
  • content structure
  • illustration guidance/revision