A killer concept.
With a cool cartoon aesthetic
A super-fun project, Red Hat’s “Path To Cloud” campaign required strong concepting, attention-grabbing visuals, and stellar copy to bring home a memorable message.
Playing on the “find your path” message, I directed the written content to build on the ideal that, while traveling alone is fun and freeing, it always helps to have a guide.
This concept resonated well with the client’s customers, who see themselves as happily independent. It also ties into the Red Hat ideal of enterprise-ready open -source software.
Together, the visuals and the content build a story that leads the audience to book an appointment with their guide to cloud readiness.
Client: Red Hat (via Elastic Digital)
- copy drafting
- content structure
- concept creation
- industry research
- illustration guidance/revision