Find Your Path To Cloud Readiness

A killer concept.

With a cool cartoon aesthetic

A super-fun project, Red Hat’s “Path To Cloud” campaign required strong concepting, attention-grabbing visuals, and stellar copy to bring home a memorable message.

Playing on the “find your path” message, I directed the written content to build on the ideal that, while traveling alone is fun and freeing, it always helps to have a guide.

This concept resonated well with the client’s customers, who see themselves as happily independent. It also ties into the Red Hat ideal of enterprise-ready open -source software.

Together, the visuals and the content build a story that leads the audience to book an appointment with their guide to cloud readiness.

Client: Red Hat (via Elastic Digital)

Sample Site:


  • branding
  • copy drafting
  • content structure
  • concept creation
  • industry research
  • illustration guidance/revision