This is boutique B2B solution marketing done right.
And it’s a process that builds a selling pint that’s hard to beat!
Referral Focus is a referral generation service that helps realtors source sales. Sounds simple? It isn’t. And explaining the need to a busy audience doubles the trouble.
The founder and CEO new they needed a sound concept. They understood the importance of getting their message right from the start. So they sought a concept manager and copywriter who could give them the content and background they needed.
And what a challenge it was! A niche audience with limited time, and a market full of competitors promising the answer. With rounds of fruitful meetings, the team behind Referral Focus was able to provide the insight needed to build a concept that resonated with their target audience.
The result? A strong marketing message that broadcasts loud and clear across a wide range of channels – websites, white papers, eDM campaigns and more. With all content provided by yours truly
Client: Referral Focus
- body copy
- concept creation and research
- content structure
- EDM drafting
- page layout page layout