How do you make a simple solution more memorable?

By appealing to the person making the purchase decision

And making the appeal personal.

What would you do in a world without risk- - NetApp 2014-07-21 18-06-05

This campaign plays on the ideal of a no-loss situation – a world without risk – and takes it to the fancifully absurd.

The end result is a responsive site with shareable content that gets passed around for its entertainment value as well as its business potential – expanding the audience and improving the chance of gaining a potential customer.

In addition to the site content, this project required a series of direct-marketing emails, social sharing elements, a channel partner guide book and introductory email.