A federal government corporation working under the Department of Health, Disability and Ageing, the Digital Health Agency (the Agency) needed help with their creative content writing processes.
Working with a blend of lower-case agency account management and upper-case Government Hierarchies, we were able to build key messaging guidelines, governance documents and accountability processes to enable outbound marketing initiatives.
Responsibilities
As the Senior Content Writer, I was responsible for more than just copy – developing strategic content for both internal and external stakeholders, ensuring alignment with the agency’s goals and brand guidelines. By collaborating closely with corporate decision makers and creative delivery teams, I ensured that the material we produced was accurate, timely, relevant, and met the unique needs of each audience. I constantly assessed content performance to uncover opportunities for improvement and new initiatives. Through the development of clear content processes and governance documentation, I help maintain consistency and quality across our marketing projects, ensuring that all content met accessibility and communications standards.
The Result
By aligning the copy production processes with Agency outcomes, I was able to ensure we delivered projects on time, meeting briefs and maximising audience value. Together, these outcomes helped the digital health subject matter experts reach their target audiences with the information they needed to help get better healthcare.
Examples
Client: Australian Digital Health Agency
Site: https://www.digitalhealth.gov.au
Services:
- concept ideation
- copy development process
- content governance documentation
- content structure
- content templates
- copy drafting
- copy editing
- copy proofing
- SME management
Outcomes:
- complete content review process
- copy development programs
- full content production process
- proofing/editing guidelines
- key messaging and tone-of-voice documents