Brocade wanted a campaign to engage with potential customers in the medical sector. As part of the Elastic Digital (now Elastic Grid) content team, I researched potential concepts that would resonate with the target audience – the people making the purchase decisions for hospital-grade computing installations. I was responsible for crafting the concept alongside the…… Continue reading Critical Care For Your Network
Tag: Health
Data, With Care
Here’s a healthy checklist! Multiple animations? Check. Structured approach to message delivery? Check. Friction-free page layout that enables audience responses? Check. This campaign was designed to both raise awareness of pressing issues in medical establishments, identify potential business complications, and highlight CommVault as the leading solution provider. Such striking visual style demanded a strong written…… Continue reading Data, With Care