This Managed Service Provider was in need of someone to take ownership of their content marketing. Starting out with the basics (article, case studies, social media), we were able to grow the content marketing team to encompass client newsletters, educational webinars, and drip-fed contact eDM campaigns. Responsibilities As the content specialist, I was responsible for…… Continue reading First Focus
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Compare TV
Carving out a niche in the affiliate marketing space has never been this much fun! Compare TV is an affiliate marketing agency specialising in digital entertainment. Where some affiliate marketing sites spread out and compare, well, everything, this company had chosen to focus exclusively on helping Australians maximise the value of their free time online.…… Continue reading Compare TV
Southern Phone
Rebranding + growing your market share. It all starts with proving your worth. Southern Phone is a telecommunications company based in Australia. It’s a little different from a lot of other telcos in the country — it’s owned solely by local councils, keeps all its profits in the country, and is heavily focused on servicing…… Continue reading Southern Phone
Enlightened Capitalist
How to build a movement that matters. Selling an ideal, not just increased profits. Enlightened Capitalist is a training organisation dedicated to enabling it’s members to grow profits while helping themselves and those around them. Its founder had a grand vision of what conscious business ideals could achieve, but did not feel confident in expressing…… Continue reading Enlightened Capitalist
Easy Web Video
From Rebrand to Relaunch. A step-by-step guide to making a business your own. Ease Web Video is a video hosting service that had recently changed hands. As part of the transition, the new owners wanted to update the service they provided. At the same time, they wanted a fresh new message that told both new…… Continue reading Easy Web Video
Referral Focus
This is boutique B2B solution marketing done right. And it’s a process that builds a selling pint that’s hard to beat! Referral Focus is a referral generation service that helps realtors source sales. Sounds simple? It isn’t. And explaining the need to a busy audience doubles the trouble. The founder and CEO new they needed…… Continue reading Referral Focus
The Simple Manifesto
It’s one thing to write a great book. It’s another to know how to sell it to the right audience. My client required assistance drafting a compelling description for his new book. It needed to be catchy and informative, while giving the reader a reason to investigate further. I worked with the client to identify…… Continue reading The Simple Manifesto
Wedding Speeches HQ
Can you engage with a highly focused market? YES! Just use targeted copy! Wedding Speeches HQ offers a range of highly focused ebooks aimed at helping members of the bridal party make their most of the spotlight. They do this by giving their customers proven speech-writing templates, along with tips and tricks that makes drafting…… Continue reading Wedding Speeches HQ
Love Agency
Watch closely now. We’re about to rewrite history. Love Agency is a boutique that used to specialise in mobile-app development. But now the agency offers full-service campaign management – and they wanted their site to reflect this transition towards a true digital agency. As an integral part of their branding process, their lead designer insisted…… Continue reading Love Agency
Elastic Digital
Agency work demands a lot of high quality written content. Particularly agencies that work in pure digital. Client projects may dominate, but internal work is just as vital to the success of the organisation. During my time at Elastic, I was responsible for drafting a large range of content – from internal manuals and how-to…… Continue reading Elastic Digital